Pumping Up Your Marketing Partnerships Team
To say that professional sports teams have a lot of data to manage is an understatement. Ask any team and they will acknowledge that adopting technology to effectively manage this data is no easy task. Without the right system teams can fail to connect the dots between sales, service, marketing and finance. For the Phoenix Suns marketing partnerships department, using the right software and forming the right partner relationship was crucial to their success.
“The Deal Panel provides our sales team with the necessary and critical information we need, and does so without impairing routine job functions. Being able to see inventory availability, thresholds, and pricing info in a simple interface is important. This allows us the ability to quickly shift focus from specific partners to inventory without getting lost in an overcomplicated system that is tough to navigate.”