The ProblemWhen the Nashville Predators made their Stanley Cup Final run in 2017, fan interest grew immensely. The organization was compelled to shift from a primarily sales orientated organization to one with a focus on service and retention.
The Game PlanFor the Predators, it was important to employ best-in-breed technology providers catered specifically to the industry. The clear choice was SSB and StoneTimberRiver.
The ProcessThe off-season began by generating a touch point campaign in StoneTimberRiver’s CRM software for every season ticket holder.
The ResultsRetention representatives improved their efficiency and effectiveness in communicating, informing, and connecting with Predators customers.